Branding
Merlin
During my time as the marketing designer, I was responsible for enhancing the visibility of Merlin as a brand, in addition to showcasing the attractions themselves. This involved developing a wide range of promotional materials and brand assets such as business cards, merchandise, trade show displays, and branding elements.
V&Me
As a freelance designer, I created eye-catching out-of-home (OOH) marketing materials to boost brand visibility and showcase products/services. Using my design skills and understanding of consumer habits, I crafted attention-grabbing vehicle wraps, posters, and banners. These materials effectively communicated the brand's message and sparked interest in the desired audience.
First Mile
My primary responsibility at First Mile involved spearheading the brand overhaul, enhancing and enriching the brand experience through a multitude of touchpoints. This encompassed creating visually appealing posters, flyers, van wraps, out-of-home materials, emails, and merchandise to elevate the brand's presence and engagement with the audience.
One of the key projects I undertook was the revamp of First Mile's sub-brands, RecycleBox and RecycleLab, with the aim of infusing them with a modern and contemporary aesthetic. This involved a comprehensive redesign to ensure that these sub-brands resonated with the target demographic and reflected the company's commitment to sustainability and innovation. Click here for more examples.
LDN Roast Club
This project involved designing and maintaining a website and branding for an independent food club and blog. Creating their brand identity, developing a logo, building and designing the website and merchandise.
RED
I took charge of the redesign project for all of RED's branding as Marketing Designer and Lead Creative. From logos and marketing collateral to merchandise, I led the effort to give RED a fresh new look. By establishing new brand guidelines, I ensured that RED's identity was strengthened and that there was a cohesive brand image throughout.
In addition, I crafted the branding for RED's affiliate brand 'RED Executive', catering to our top-tier candidates. While staying true to the main brand, I elevated the branding to exude a sense of sophistication. After exploring various concepts, I arrived at the final design that perfectly captured the essence of 'RED Executive'. Click here for more examples.
Crystal Ski
I played a key role in Crystal's re-branding project by creating various assets like stationery and merchandise to boost their brand identity. Each item was carefully designed to showcase Crystal's new image, attracting their target audience and making a lasting impression. My creative skills and focus on details greatly supported Crystal in establishing a strong visual presence in the market.
